Our First Blog

The cold rain scared away our customers yesterday afternoon at our store, The Yarn Company. So, Julie decided to try and figure out how to create a blog. This is something that we have been thinking about for a while now, but had no idea how to do. In fact, just several months ago, Jordana didn't even know what a blog was! However, with a little internet research and minimal technical knowledge, Julie has brought us and our store into this new universe. It is funny, when we bought The Yarn Company ten and a half years ago, we were the youngest yarn store owners in the country. Now, we're just two thirty something women (almost forty – egad!) with two kids a piece, who are just trying to keep up with technology in a business that we once thought was all about tactility. We've come to realize, however, that technology and keeping up with it are important even in the realm of yarn and knitting. Our website (www.theyarnco.com) allows us to reach customers who would never have stepped through our doors, from all over the country and even in different countries. It allows our customers to browse our yarns and designs even when we are home playing with our children or out with our husbands. Other "how to" sites make it possible for panicked knitters to find the answers to their questions even when their local yarn store has shut down for the night. And You Tube lets knitters learn new techniques from the videos of fellow knitters. So now we have a blog. Now we can share our excitement over new yarns and new designs with everybody on a daily basis. Now we can let everybody know what's new with the Yarn Girls and the Yarn Company blow by blow. And maybe somebody can help us figure out the answer to our most pressing question of the moment: How do you run a retail business, take care of two young children and a husband, keep your house clean (or at least not dirty) get the laundry done and still have time to knit??? We look forward to blogging. Julie & Jordana